You use to be the proud owner of a healthy, thriving blog but then it coughed and sputtered. You got busy. You had new clients. You found a new marketing technique.
Updates became fewer and fewer until one day, they stopped altogether. Your blog is now dangerously close to flatlining and you wonder if there’s any hope for it. Is there a way to breathe new life into an old blog?
It’s definitely possible to resuscitate your business blog. If you’re willing to try, here are the five things you should do to revive your dying blog:
First, find the heartbeat.
The heartbeat of your blog is the focus–the pulse–beneath your words.
If you’re like many blog owners, you’ve made the mistake of spreading your content a little thin by blogging about too many different topics.
Start by looking over your old blog posts. Which ones received the most comments and shares? Which ones were you most proud of? Which ones got your industry buzzing?
As you look over these old blog posts, you’ll begin to notice common factors. Maybe all of your most popular posts were about marketing, fitness, or knitting.
Whatever the topics were, write them down. These are the topics you’ll want to start writing on again.
Now start doing compressions.
It’s important to keep your blog active as soon as you realize it’s fading.
Posts can be shorter than normal or you can switch up the format by offering other types of content. The best thing you can do for your blog’s health is to post something.
Check your blog’s airway.
What’s blocking your blog from success? Is your design too cluttered? Are your posts filled with business jargon that your readers don’t understand?
Are they easy to scan? Do you hide the important information your customers need like your phone number or email address?
If you can’t objectively critique your blog, hire someone to review your blog. A good blog critique can help you pinpoint your blog’s problem areas and provide clear solutions.
Monitor for signs of life.
Are you getting comments? Are people sharing your posts on Facebook or tweeting about them to their friends? Are your page views steadily creeping upward again?
Don’t rush the process. It’ll usually take between three and six months to see signs of new life on your blog and the signs might be sporadic at first.
If you still can’t get any signs of life on your blog after the standard six months, let the blog go and invest your time and attention in a new one.
You can write a lovely eulogy, explaining to readers what happened and invite them to help you celebrate the birth of your new blog.
Stabilize your blog with a plan.
What if your blog was one of the ones that revived after all? What should you be doing?
Come up with a plan to stabilize your blog. Determine how often your blog will be updated and what topics you’ll feature. If you have a content plan, then you can keep your blog active and healthy for many more years.
Have you had a dying blog? Were you able to revive it? If so, share about it in the comments.